Some might say that this shot from Gary Woodland was garbage, in which case the event's title sponsor was really just doing its job yesterday on the #10 hole at the Waste Management Open. Woodland's awful/brilliant shot landed smack dab in the heavily-branded Waste Management recycling bins well short and right of the green. Conspiracy theorists, go.
#activationstag
From pricey entertainment to panhandling, the motorsports industry is pulling out all the stops this weekend as blue chip marketers descend on Indy. It starts at the one of the city's busiest locations with Don Schumacher Racing and John Force Racing cars on display as VIP's touchdown at the airport.
“Having the Super Bowl in Indianapolis is an enormous thrill for all of us who live and work here,” said Mike Lewis, vice president of Don Schumacher Racing, based in Brownsburg. “Considering the culture of auto racing in Indiana, it only makes sense for industry leaders like Don Schumacher Racing to become involved in Super Bowl activities. We hope NFL fans will want to experience our brand of 320-mph excitement at some of the 23 NHRA events around the country.”
On the trip from the...
Over the past 10 years, advertisers have spent $1.72 billion on the Super Bowl, according to social media monitoring firm, BrandWatch. From Twitter to Tumblr, more brands are looking to extend the shelf life of their three to four million 30 second spots with hashtags, @sweeptakes and the like. How to keep up with it all can get dizzying. So BrandWatch this year as set out to create a dashboard that allows you to monitor the buzz for all 70+ ads that will be running during the game.
Brandwatch Superbowl 2012 allows you to visualize the level of online reaction each Super Bowl XLVI sponsor is receiving up to and during Sunday's game. Having already tracked nearly 2 million tweets, it shows you how the velocity of tweets is trending over the past 4 weeks for each brand and what the ov...
Here's something you don't see every day -- weather sponsorship. Not the kind where you see a tourism destination sponsoring the latest WeatherBug app. Nope, in Germany you can actually rename a high or low pressure system after your brand. The Institute for Meteorology at the Free University (FU) in Berlin runs an "Adopt-a-Vortex" sponsorship program that allows businesses to rename the systems, of which there are about 50 Highs and about 150 Lows each year. The rules for sponsorship can be found here.
The problem is, that as most know weather is still largely unpredictable. German ad agency, Sassenbach, is learning the hard way it seems. After reportedly looking for a "wind-and weather-proof" sponsorship idea for its client, BMW, the agency negotiated an agreement for the most rec...
Kodak has filed a motion in U.S. Bankruptcy Court seeking to get out of the remaining eight years of its sponsorship contract for Hollywood's famous Kodak Theatre. The 20 year sponsorship signed in 2000 with the owner of Hollywood & Highland Center, TrizecHahn, is said to be worth approximately $75 million.
In a statement Kodak spokesman Christopher Veronda said today, "Our motion today reflects our commitment to ensure that we are maximizing value for our entertainment customers, creditors and other stakeholders."
According to the Rochester Democrat and Chronicle, the company has been in discussions with the owner of the property and has asked that the company remove Kodak signage at the venue.
Last month, Kodak scaled back, but decided to renew its PGA Tour sponsorship only...
USA Water Polo will have no shortage of snacks in the run-up to the 2012 Olympic Games. Having already secured an official snack food and an official dried fruit, the organization has named Nestlé chocolate milk brand, Nesquik, the official flavored milk and recovery drink of USA Water Polo. In preparation for the 2012 Olympic Games, Nesquik will be provided to the USA Men's and Women's Senior National Teams in their training leading up to the Games and players will make appearances on behalf of the brand. Terms of the deal were not released.
Throughout the deal, Nesquik will support USAWP's social media platforms, submit special content for inclusion in SkipShot magazine, the official publication of USA Water Polo and be promoted at USAWP events through program listings and public...
As tax season heats up, one tax prep giant is making its first foray into Super Bowl advertising. The Iowa-based, company will launch its first Super Bowl ad during the game this weekend. It's a big expenditure for a company that typically focuses its marketing budget on online advertising. While the company has not sponsored any events in the past, company officials tell SponsorPitch it's open to sponsorship.
"As far as future sports marketing and sponsoring opportunities, we’d be open to that; however, we are a direct marketing company who spends ad dollars based on efficiency, reach, and timing," TaxACT Public Relations Manager, Jessi Dolmage told SponsorPitch.
TaxACT is not alone in using sports events to get top of mind heading into the tax season. Both H&R Block and Intui...
You weren't seeing things if you recently through you've recently seen flying people over Manhattan. A guerilla marketing stunt for 20th Century Fox's new sci-fi movie "Chronicle" recently involved battery controlled people flying over the streets of NYC. The viral video below has been making the rounds on popular blogs and websites, generating nearly 700,000 views on YouTube in just over a day. The viral marketing agency behind the campaign was Thinkmodo. Watch below.
#dealstag
Getting your free taco with a greasy used ticket stub may thankfully be a thing of the past if new membership card technology gets more widely adopted. Among other properties testing various forms of digital ticketing, the Seattle Sounders Football Club this past week launched a new paperless ticketing program that will give season ticket-holders the opportunity to choose a season-long membership card instead of the traditional ticket book.
Not only will the card be used for game admittance, the club recently laid out some of the other possible applications:
"As this (rave) green technology advances, you will soon be able to purchase your favorite jersey at the Pro Shop, pay for concessions throughout CenturyLink Field and take advantage of exclusive card member-only offers and r...
Canon U.S.A., Inc. has extended its commitment to New York by renewing a slew of sponsorship deals in the Tri-State area. The imaging company has renewed sponsorship of the New York Yankees through 2014, and Madison Square Garden. Additionally, Canon U.S.A. will renew its sponsorship of the New Era Pinstripe Bowl at Yankee Stadium through 2013.
As part of the three-year renewed sponsorship with the Yankees, Canon will remain the “Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees.” The sponsorship will continue to include exposure on rotating signage behind home plate during each game, as well as an outfield wall sign located in left field.
The New Era Pinstripe Bowl, which started in 2010, marked the return of the college football bowl season to the ...
Follow SponsorPitch |
||
 |
 |
 |
