The WNBA and Coca-Cola today announced a new multiyear marketing partnership that will support Live Positively, Coca-Cola’s effort to make a positive difference in the world.

This summer, The Coca-Cola Company will work with the WNBA to host WNBA FIT Clinics at community parks across the U.S. to engage youth through a variety of fitness skills and drills while stressing the importance of health and nutrition. The program will be part of Coca-Cola’s newly announced America Is Your Park campaign, which encourages people to get outside and play in their community parks.

Coca-Cola's partnership with the WNBA tipped off this morning with WNBA FIT launch events at community parks in New York City and Washington, D.C. The WNBA FIT clinics will continue throughout the summer at co...

Bring Furniture Sponsors to the Tailgate Lots

Are you looking for new ways to leverage furniture sponsors on game day? Are you looking for new ways to activate in your tailgate lots?

Sports organizations looking for new ways to deliver value for their corporate partners on game day - specifically furniture sponsors - should take a close look at the video below. A couple of students at BYU built a motorized couch using a motor from a wheel chair to get around on game day.

This idea serves as a great way for sports organizations to bring their furniture sponsors to life on game day. Instead of featuring a furniture display within the stadium concourse that you hope will draw fans, create ways that you can bring furniture to the fans, especially during the 3-4 hour tailgate window prior to games. The end result will be more impr...

Today's top sponsorship stories

Deals

Optus announced as Official Partner of Australia's 2022 FIFA World Cup Bid Jaguar Sponsor TEAMORIGIN for a Summer of SailingJaguars partner with Blue Cross Blue Shield, Florida LotteryTexas A&M partners with Champion Energy for Aggie EnergyBroncos unveil practice jersey patches

Trends & Tidbits

SponsorPitch survey reveals #sponsorship sellers ready to collaborate.AP: Olympic committees striking some unusual dealsItaly Turns to #Sponsorship to Repair Colosseum

Activations & ROI

Jaguars practice fields named Florida BlueAmerican Express, USTA launch ''Fresh Courts'' initiative to refurbish courts in LA, DC, NYAC Milan's biggest fan, an Emirates’ A380, arrives for new shirt unveiling

As Rome's ancient Colosseum literally crumbles from neglect, the cash-strapped Italian government is looking for private sponsors willing to help pay for restoration work in exchange for advertising rights.

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Today's top sponsorship stories

Deals

Cadillac returns to Jazz @ Lincoln Center with $38K CoupeASICS to be Broadcast Sponsor of European Athletics Championships in BarcelonaP&G Adds Global Olympic #Sponsorship; Reaffirms USOC CommitmentIMG to Acquire ISP Sports

Trends & Tidbits

NFL relaxes Las Vegas ad ban, with restrictions2012 reasons why your brand should be sponsoringESPN, Comcast May Battle For P&G Olympic Dollars

Activations & ROI

Ambush marketers are becoming more agile: Unilever's last-minute surprise foxes P&G shampoo launch

Results from SponsorPitch's Property Research Survey

We've crunched the numbers from the 1st Annual SponsorPitch Property Research Survey, which we conducted among sponsorship sales professionals last month. The summarized results can be read below. If you didn't have the chance to be a part of our alpha testing group the first time around, we're giving you a second chance. If you agree with the ideas expressed by your peers below, as well as those expressed in our recently published white paper on the topic, you can apply for an alpha invitation here.

Sponsorship.survey.results 7.28.10bView more documents from sponsorpitch.

As first reported by Sports Business Daily, IMG is acquiring ISP Sports in a blockbuster deal that will shake up the face of college sports.

A definitive purchase agreement has been approved and signed by the parties, though certain regulatory approvals and closing conditions must still be met. Financial terms of the transaction were not disclosed.

ISP, headquartered in Winston-Salem, NC, has the rights to Alabama, Arizona State, Auburn, Baylor, California, Duke, Georgia, Georgia Tech, Notre Dame, South Carolina, Syracuse, UCLA, Virginia Tech, Wake Forest and Washington, among others.
ISP will be combined with IMG's existing college sports group, which provides marketing, licensing and media services to universities.

"We are very pleased to add ISP Sports to IMG's college sp...

IOC deal will cover next 5 Olympic Games

Procter & Gamble, as expected, today announced a TOP partnership with the International Olympic Committee for the next five Olympic Games, starting with London 2012 and running through the 2020 Games.

Some of the P&G brands that will be participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.

The company also reaffirmed its continuing support of the U.S. Olympic Committee (USOC) and announced an additional $50,000 donation to help cover training and expenses for elite U.S. athletes. The company maintains that the new global Olympic partnership only adds to its support of the USOC, a deal which began before the Vancouver 2010 Olympic Winter Games, and will run through 2020.

"We are thrilled to continue our commitment to the global ...

Today's top sponsorship stories

Deals

Travelodge renews #sponsorship of Britain's Bottled Beer AwardsEverBank buying naming rights to Jacksonville #Jaguars stadium in 5 yr #sponsorshipJuice retailer sponsors blood donation in Canada

Trends & Tidbits

How NOT To Solicit SponsorshipThe Pac-10 has traditionally been at a disadvantage when negotiating #sponsorship. New plan aims to change that.U.S. companies paying majority of Olympic freight again

Activations & ROI

Public unable to recall World Cup sponsors