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NFL Enlists Sponsor Support In Fight Against Domestic Violence

 by Staff  |  15 Sep 2014 at 10:31 AM  |  0 Comments

#NFL #VZ #PR

While some marquee brands like EA Sports and Nike have taken definitive steps to distance themselves from Ray Rice, most NFL league sponsors seem to be cautiously supportive of the league's response and at least one league sponsor, Verizon, is taking an active role in working with the NFL in the wake of the Ray Rice incident.

"When this first broke, Roger came to Verizon and said would you help educate us and create a program to combat domestic violence because you are one of the bellwethers in this area and our teams have been meeting and helping them create their own internal programs here," Verizon Chairman and CEO Lowell McAdam told the Goldman Sachs Communacopia Conference last week. "So we’re very supportive of Roger and very supportive of the NFL and we’re going to wait and s...



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Nascar To Name New Entitlement Partner Today

 by Staff  |  03 Sep 2014 at 11:35 AM  |  0 Comments

#deals #nascar #telecom

Nascar today will unveil a new title sponsor for the Nationwide series in a 1:30 pm est press conference. The 10-year sponsorship agreement between Comcast and Nascar is reportedly worth nearly $200 million and will rename Nascar's secondary series the Xfinity Series.

Today's announcement will be made at the Nascar Hall of Fame and streamed live at NASCAR.com.



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ESPN Got Paid In Bitcoin For Latest Bowl Sponsorship

 by Staff  |  25 Aug 2014 at 09:24 AM  |  0 Comments

#deals #bitcoin #tech

It may come as no surprise that BitPay elected to pay ESPN for its recent bowl sponsorship in bitcoin. Company execs confirmed on Friday...



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UA Makes Bid For One Of Basketball's Biggest Stars

 by Staff  |  21 Aug 2014 at 09:36 AM  |  0 Comments

#deals #nba #negotiation

According to ESPN's Darren Rovell, Kevin Durant's representation, Roc Nation Sports, is mulling a massive offer from Under Armour worth between $265 million and $285 million over 10 years. The prospective endorsement deal, which would bring to an end a seven year relationship with Nike, reportedly also includes stock and other items such a community center built in his mother's name. Your move, Nike!



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Reebok Offers Sponsorship For Tattoo

 by Staff  |  14 Aug 2014 at 04:32 PM  |  0 Comments

#deals #crossfit #apparel

Sponsorships are almost never permanent. These days there is always a term and an "out clause." That kind of goes out the window though when you get a gigantic tattoo of your sponsor. Reebok in Sweden is offering a $6,000 (40,000 SEK) crossfit sponsorship to the athlete that gets the biggest tattoo of Reebok's logo. Check out this crazy promotion...



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Toyota Recalls Red Zone Sponsorship

 by Staff  |  12 Aug 2014 at 10:54 AM  |  0 Comments

#media #auto #activation #nfl

In response to an outcry from some fans regarding Toyota's on-field graphics during the 49ers first televised pre-season game, The Northern California Toyota Dealers Association says it will no longer run the Toyota Red Zone signage once the ball is snapped. Presumably the graphics will still be on field in between downs. Just last May, Toyota was named the exclusive auto partner of the stadium and the team. Toyota's statement:

"We're football fans too. We've heard fan feedback and it's not our intention to distract from the joy of the game. Toyota will continue to be a strong supporter of the 49ers as part of our multi-year partnership and we're working to ensure that future brand mentions won't distract from game play. During the remainder of the 49ers' pre-season games, fans and v...



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Tablets Surface On NFL Sidelines

 by Staff  |  04 Aug 2014 at 12:02 PM  |  0 Comments

#tech #nfl #activation

As part of last year's $400 million deal between the NFL and Microsoft, the league's players and coaches will get use of Surface tablets on sidelines starting this season. Microsoft a program called the Sideline Viewing System, which allows NFL teams to review photos of plays instantly on the sidelines. Business Week writes that the tablets, thirteen of which will be available to each team, will have their cameras disabled, connect only to a private in-stadium wireless network and will only be able to run the league's designated program.



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Dannon Ups The Ante In Yogurt Wars

 by Staff  |  30 Jul 2014 at 03:11 PM  |  0 Comments

#deals #nfl #cpg

With Dannon CMO Sergio Fuster calling the yogurt maker's latest sponsorship "a big bet," Dannon announced plans on Wednesday to become the Official Yogurt Sponsor of the National Football League in 2015. The deal, which is the latest in an increasingly crowded sponsorship category, will aim to promote health through food while naturally, encouraging Americans to eat yogurt every day.

“We want to make yogurt more fun and more engaging because eating yogurt every day can help improve the quality of our diets, and sponsoring the NFL brings that to a whole new level,” said Sergio Fuster, Chief Marketing Officer, The Dannon Company. “Our hope is for Americans to look at yogurt – and our brands – as among the best possible choices they can make, regardless of when or how they chose to enjo...



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Samsung Uses Sponsorship To Invent Sliding Seats

 by Staff  |  24 Jul 2014 at 10:48 AM  |  0 Comments

#telecom #activation #rugby

No matter how well stadiums are constructed these days, even the most expensive seats rarely provide the perfect sightline. To promote its latest line of TV's, Samsung and the Qantas Wallabies recently set out to fix that problem. The Samsung SlideLiner is a four person ‘couch’ that will sit on tracks beside the pitch, following the action along the field of play. With a maximum speed of 20km per hour and an 80 meter track, the SlideLiner can travel with views from try-line to try-line so its occupants get the best views of the action. Fans can learn more and enter to win a seat on the SlideLiner here.



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Automaker Expands Global Soccer Platform With Trio Of Deals

 by Staff  |  17 Jul 2014 at 08:57 AM  |  0 Comments

#auto #deals #global

City Football Group, the entity overseeing sponsorships for Manchester City FC, New York City FC and Melbourne City FC has announced that Nissan will be the organization's first global partner. The 5-year deal will see the Japanese automaker become a partner of each club in the three team football network.

“This innovative partnership enhances Nissan’s investment in the game of soccer which is a key platform to further strengthen our brand globally," said Carlos Ghosn, Nissan President and CEO. "Additionally, the value in kind deal will see Nissan introduce the world’s best-selling electric vehicle to the world’s fastest growing football team, an example of how the collaboration will pair innovation with innovation to bring the excitement of Nissan and soccer to customers around the...



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