Signs Wolverine to official sponsorship

FLW Outdoors, the world's predominant tournament fishing organization, has partnered with boot-maker, Wolverine, bringing the brand on board as an associate sponsor. Terms of the agreement were not disclosed.

"We're proud to announce our partnership with Wolverine and look forward to a relationship that will surely benefit both parties," said FLW Outdoors' Chief Marketing Officer and Senior Vice President Trisha Blake.

As part of the deal, Wolverine will receive exposure across all platforms of FLW Outdoors, with a concentration on FLWOutdoors.com, but also including tournaments and other outlets.

"Wolverine is proud to enter this relationship with FLW Outdoors," said Todd Yates, VP Marketing & GM Apparel for Wolverine. "Wolverine's extensive range of premium products including...

Properties/causes benefit from brand name partners, well beyond the partnership fee

As it turns out brand name corporate partners may be able to provide a reciprocal halo effect to non-profits, too. According to the Cone Trend Tracker, more than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out.

“Leading nonprofits are transforming their missions into breakthrough cause brands by harnessing the power
of corporate partnerships to rally new supporters with a compelling call-to-action,” explains Alison DaSilva,
Cone’s executive vice president of Cause Branding. “While we have seen many companies reap the benefits of
cause-related partnerships, these results reveal the same benefits hold true for the nonprofit brand. Strategic
corporate partnerships can help nonprofits stand out and creat...

Last night UK Sponsorship consultancy and publisher, Hollis Sponsorship, announced its annual awards in a variety of sponsorship categories, at a gala in London. The awards primarily focus on European and UK sponsorship campaigns. For Sponsorship Consultancy of the Year, Synergy beat out Capitalize, Four Sports, Arts & Sponsorship, MEC Access, Octagon and SBI. John Smith’s Grand National campaign was the toast of this year's class taking home three awards including the Hollis Sponsorship of the Year award.

The winners listed by category:

ARTS SPONSORSHIP (supported by Arts & Business)
Campaign: HSBC Indian Summer
Sponsor: HSBC
Entered by: HSBC

CHARITY & COMMUNITY SPONSORSHIP (supported by the NCVO)
Campaign: BOOM! Nation
Sponsor: v
Entered by: TomTom nation

EDU...

Spongemaker said to owe NY sports teams $1.1 million

In building up sponsorships with virtually every pro sports team, SpongeTech might have employed a successful tactic -- buying sports inventory at fire sale prices from distressed financial companies. However, the strategy of marketing sponges so aggressively to sports fans through signage cleared aimed at sole name awareness, always did seem a little strange. Now, it appears the spongemaker has an outstanding tab with the Giants, Mets, Knicks and Rangers.

The New York Post today reports that the Giants are the latest to file suit, claiming that SpongeTech owes the team $360,000 for unpaid catering services stemming from the company's use of a private suite and associated "food, drinks and hospitality charges."
This brings SpongeTech's tab to New York sports teams to a total of $1....

Deals

Pepsi to sponsor Tour of the Battenkill #cycling raceLG to Sponsor Final Four Theatre Broadcasts in 3-DKarbonn Mobiles signs #sponsorship deal with #IPLChrysler Signs Up For Fashion MiamiNew Era Signs Four Year Sponsorship for Newly Formed Pinstripe BowlNFL, Verizon Launch NFL Mobile

Trends

#UEFA Partners Praise Champions League Refinements

Tactics

What's Behind U.S. Census Sponsorships?Chevy Maximizes #SXSW #sponsorship with social media mash-upP&G extends 'Thank You, Mom' #sponsorship campaign to include Paralympics

100 cinemas nationwide to host 3-D events

CBS Sports is teaming up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema to present the first-ever 3-D broadcasts of the 2010 NCAA Men's Final Four semifinal and national championship games. The broadcasts will be available live in up to 100 Cinedigm cinemas nationwide.

The 3-D broadcasts, held on April 5th and 6th, will be fully-produced by CBS Sports with CBS College Sports Network announcers Dave Ryan and Steve Lappas calling the games. LG Electronics USA, which is the Official 3-D Sponsor for CBS Sports' NCAA Tournament broadcasts and Official Corporate Partner of the NCAA, has signed on to present the showings nationwide.

"CBS Sports has always been on the forefront of new technology to enhance the viewing experience," said Ken Aagaard, executive vice president...

The Oscars of sponsorship will be handed out tonight at the London Marriott Grosvenor Square. Each year, sponsorship consultancy and publisher, Hollis, doles out awards for categories like Sponsorship Continuity and Consultancy of the Year. The awards, which focus primarily on U.K. and European campaigns, were started in the early 90's and are judged by 22 sponsorship executives who put each entry through what it calls "a rigorous examination during the two-stage judging process." Without further adieu, the entries in each category...

Hollis Shortlist2010View more documents from sponsorpitch.

While sports marketers might not be complaining, the U.S. Census has taken some serious media heat for its $2.5 million Super Bowl spot and a $1.2 million, three race deal to sponsor NASCAR's Greg Biffle. CNBC's Darren Rovell caught up with Census spokesman Stephen Buckner yesterday. Turns out there is a method to the madness: spend more on marketing to spend less on door-to-door.

The Chrysler brand has signed on to become the official presenting sponsor of Fashion Miami in Miami Beach, March 10 – 14, 2010.

"Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District.

"Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO – Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week."

The kick-off even...

WSJ: 4-year deal worth reported $720 million

The National Football League has teamed up with Verizon Wireless to launch a new mobile content suite called NFL Mobile, which will be dedicated to providing exclusive NFL content to on-the-go fans. According to sources at the Wall Street Journal, the four-year agreement which starts next month is worth $720 million, which includes a rights fee and earmarked media spending.

Verizon Wireless, which also becomes the NFL's official wireless service sponsor, will provide unprecedented programming options including the NFL RedZone channel, which airs live look-ins of every key play and touchdown from Sunday afternoon games. Fans also will be able to watch live streaming of NBC's Sunday Night Football and NFL Network's Thursday Night Football, as well as around the clock coverage from t...