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Blog

UA Makes Bid For One Of Basketball's Biggest Stars

 by Staff  |  21 Aug 2014 at 09:36 AM  |  0 Comments

#deals #nba #negotiation

According to ESPN's Darren Rovell, Kevin Durant's representation, Roc Nation Sports, is mulling a massive offer from Under Armour worth between $265 million and $285 million over 10 years. The prospective endorsement deal, which would bring to an end a seven year relationship with Nike, reportedly also includes stock and other items such a community center built in his mother's name. Your move, Nike!



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Reebok Offers Sponsorship For Tattoo

 by Staff  |  14 Aug 2014 at 04:32 PM  |  0 Comments

#deals #crossfit #apparel

Sponsorships are almost never permanent. These days there is always a term and an "out clause." That kind of goes out the window though when you get a gigantic tattoo of your sponsor. Reebok in Sweden is offering a $6,000 (40,000 SEK) crossfit sponsorship to the athlete that gets the biggest tattoo of Reebok's logo. Check out this crazy promotion...



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Toyota Recalls Red Zone Sponsorship

 by Staff  |  12 Aug 2014 at 10:54 AM  |  0 Comments

#media #auto #activation #nfl

In response to an outcry from some fans regarding Toyota's on-field graphics during the 49ers first televised pre-season game, The Northern California Toyota Dealers Association says it will no longer run the Toyota Red Zone signage once the ball is snapped. Presumably the graphics will still be on field in between downs. Just last May, Toyota was named the exclusive auto partner of the stadium and the team. Toyota's statement:

"We're football fans too. We've heard fan feedback and it's not our intention to distract from the joy of the game. Toyota will continue to be a strong supporter of the 49ers as part of our multi-year partnership and we're working to ensure that future brand mentions won't distract from game play. During the remainder of the 49ers' pre-season games, fans and v...



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Tablets Surface On NFL Sidelines

 by Staff  |  04 Aug 2014 at 12:02 PM  |  0 Comments

#tech #nfl #activation

As part of last year's $400 million deal between the NFL and Microsoft, the league's players and coaches will get use of Surface tablets on sidelines starting this season. Microsoft a program called the Sideline Viewing System, which allows NFL teams to review photos of plays instantly on the sidelines. Business Week writes that the tablets, thirteen of which will be available to each team, will have their cameras disabled, connect only to a private in-stadium wireless network and will only be able to run the league's designated program.



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Dannon Ups The Ante In Yogurt Wars

 by Staff  |  30 Jul 2014 at 03:11 PM  |  0 Comments

#deals #nfl #cpg

With Dannon CMO Sergio Fuster calling the yogurt maker's latest sponsorship "a big bet," Dannon announced plans on Wednesday to become the Official Yogurt Sponsor of the National Football League in 2015. The deal, which is the latest in an increasingly crowded sponsorship category, will aim to promote health through food while naturally, encouraging Americans to eat yogurt every day.

“We want to make yogurt more fun and more engaging because eating yogurt every day can help improve the quality of our diets, and sponsoring the NFL brings that to a whole new level,” said Sergio Fuster, Chief Marketing Officer, The Dannon Company. “Our hope is for Americans to look at yogurt – and our brands – as among the best possible choices they can make, regardless of when or how they chose to enjo...



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Samsung Uses Sponsorship To Invent Sliding Seats

 by Staff  |  24 Jul 2014 at 10:48 AM  |  0 Comments

#telecom #activation #rugby

No matter how well stadiums are constructed these days, even the most expensive seats rarely provide the perfect sightline. To promote its latest line of TV's, Samsung and the Qantas Wallabies recently set out to fix that problem. The Samsung SlideLiner is a four person ‘couch’ that will sit on tracks beside the pitch, following the action along the field of play. With a maximum speed of 20km per hour and an 80 meter track, the SlideLiner can travel with views from try-line to try-line so its occupants get the best views of the action. Fans can learn more and enter to win a seat on the SlideLiner here.



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Automaker Expands Global Soccer Platform With Trio Of Deals

 by Staff  |  17 Jul 2014 at 08:57 AM  |  0 Comments

#auto #deals #global

City Football Group, the entity overseeing sponsorships for Manchester City FC, New York City FC and Melbourne City FC has announced that Nissan will be the organization's first global partner. The 5-year deal will see the Japanese automaker become a partner of each club in the three team football network.

“This innovative partnership enhances Nissan’s investment in the game of soccer which is a key platform to further strengthen our brand globally," said Carlos Ghosn, Nissan President and CEO. "Additionally, the value in kind deal will see Nissan introduce the world’s best-selling electric vehicle to the world’s fastest growing football team, an example of how the collaboration will pair innovation with innovation to bring the excitement of Nissan and soccer to customers around the...



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Airlines Quick To Capitalize On Cup Win

 by Staff  |  14 Jul 2014 at 11:15 AM  |  0 Comments

#WC14 #activation #socialmedia

Marketers at Lufthansa, the official airline of the German Football Association (DFB), must have known it would be a somewhat awkward celebration if their team took home the hardware on Sunday. That's because competitor, Emirates, was front and center throughout the World Cup awards ceremony viewed by over a billion people worldwide. Nevertheless, as official were preparing to award the World Cup trophies, Lufthansa came up with a clever way to join the celebration (if by social media only). Hat tip: Skift

The best extra weight we've ever carried! pic.twitter.com/qaknvITdGy— Lufthansa (@lufthansa) July 13, 2014



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Adidas Takes Victory Lap On Soccer's Biggest Stage

 by Staff  |  11 Jul 2014 at 12:01 PM  |  0 Comments

#WC14 #apparel #activation

As their social media campaign relentlessly reminds us, Adidas, is truly #allin as the World Cup Final approaches. Being the uniform supplier to both Argentina and Germany, the German apparel maker can now sit back and watch its two sponsorship properties battle it out for world supremacy this Sunday. Look for more videos like this one just released in the run-up to the big game...



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Why Nike Is Exiting One Of The Most Lucrative Sponsorships In Sports Blog_lock

 by Staff  |  09 Jul 2014 at 11:03 AM  |  0 Comments

#sneakers #soccer #manu

Here's the statement from Nike, which this week signaled its intention to end the company's apparel deal with Manchester United at the conclusion of next season:

Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season. Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders. We look forward to a successful final season with the club.

Enter Adidas. The apparel maker reportedly is ready to pony up 60 million British pounds ($100 million) per season for the next 10 years to put its stripes on Man U's kit. If true, the deal wou...



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