Consistently one of the most-asked questions from consulting and coaching clients is about the nature and content of corporate sponsorship letters and solicitations. The tendency or urge that you may have is to send copious detail to a stranger to substantiate why your sponsorship opportunity is worthy and to be efficient by providing so much detail so as to be thorough.

These seem like great reasons; however, if you consider that the person at the other end of the spectrum may only have a nanosecond to skim your information, maybe your approach needs reconsidering.

Yesterday, I received a sponsorship solicitation that I'm sharing with you (with the sender's permission) to illustrate an alternative.

For the record and as I've told the sender and written about before, generic, ...