Billionaires Larry Ellison and Ernesto Bertarelli have turned an America’s Cup boom into bust, according to Business Week:
A 30-month wrangle over rules canceled a 19-team qualifying event, scared off sponsors like Banco Santander SA, UBS AG and Nestle SA and shrank the organizing budget to 8 million euros ($11.1 million) from a record 230 million euros in 2007, organizers said.
Read More >>
http://www.flickr.com/photos/portofsandiego/ / CC BY 2.0
This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account to read the full article and many others like it.
