Deals

Audi confirmed as Louis Vuitton sponsorGameStop renews its sponsorship with JGRDanica Patrick, JR Motorsports add Hot Wheels Sponsorship for Nationwide Series

Trends

It's Been A Good Sponsor Signing Week for The Campign World Truck Series
Your Client As An NBA All-Star
Microbrews Get The Boot Thanks to Olympic SponsorshipIOC spurns Deloitte's sponsorship offerSports Illustrated advertisers activate around swimsuit issueVancouver Sponsorship Learnings From Fleischman-HillardAmerica’s Cup Sinks as Sponsors Flee Billionaire FeudThe Death of Sponsorship?

Tactics

Sun Life Scores $26 Million in Media WIth Super BowlDespite successful 2009, Ask.com leaves NASCAR