Not wanting the USOC to have to generate all of the buzz for Subway's new campaign, the sandwich chain is aiming to carry its own weight with a new Carl Edwards campaign this weekend at the Daytona 500.

Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion will have the opportunity to win a bunch of footlongs for his hometown food shelter. If Edwards wins, the Columbia, Missouri food bank will receive 500 Footlong subs, plus an additional 50 subs for each lap Edwards leads.

“It’s been a lifelong dream to win the Daytona 500 and knowing that if I win SUBWAY will feed hundreds of people in need makes me even more driven to succeed,” said Carl Edwards. “Some of the most legendary names in NASCAR have won this prestigious race and I hope to add my name to t...