The U.S. Census Bureau is starting to really move through its $340 million new marketing campaign, announcing today a $1.2 million agreement with Roush Fenway Racing to serve as the primary sponsor of the No. 16 Ford Fusion driven by Greg Biffle for three NASCAR Sprint Cup Series races. This agreement comes on the heels of the Census Bureau's controversial decision to purchase a $2.5 million, :30 spot at the Super Bowl last month.
The agreement, announced today, will see the No. 16 carry a 2010 Census paint job in Sprint Cup races at Atlanta Motor Speedway on Sunday, March 7; Bristol Motor Speedway on Sunday, March 21; and Martinsville Speedway on Sunday, March 28. The Census Bureau's objective with the sponsorship is to " increase awareness and encourage participation among hard-to...
NASCAR racers and anyone else can use our interactive map to find hard-to-count populations -- just visit http://www.CensusHardToCountMaps.org. Zoom in to your neighborhood to see which communities are hard to count, and why. Download detailed statistics for each tract, county, metro region, and state nationwide. You can also compare each area with the participation rate from the 2000 Census. Also, see who's tweeting about the Census -- click the "Twitter" tab to see a list of real-time Census related tweets and map them to find out who's nearby!