The Chrysler brand has signed on to become the official presenting sponsor of Fashion Miami in Miami Beach, March 10 – 14, 2010.

"Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District.

"Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO – Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week."

The kick-off even...