This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account here to read this article.

LG to Sponsor Final Four Theatre B'casts

09 Mar 2010 at 03:34 PM | 0 Comments

100 cinemas nationwide to host 3-D events

CBS Sports is teaming up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema to present the first-ever 3-D broadcasts of the 2010 NCAA Men's Final Four semifinal and national championship games. The broadcasts will be available live in up to 100 Cinedigm cinemas nationwide.

The 3-D broadcasts, held on April 5th and 6th, will be fully-produced by CBS Sports with CBS College Sports Network announcers Dave Ryan and Steve Lappas calling the games. LG Electronics USA, which is the Official 3-D Sponsor for CBS Sports' NCAA Tournament broadcasts and Official Corporate Partner of the NCAA, has signed on to present the showings nationwide.

"CBS Sports has always been on the forefront of new technology to enhance the viewing experience," said Ken Aagaard, executive vice president...

This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account to read the full article and many others like it.