Deals

Pepsi to sponsor Tour of the Battenkill #cycling raceLG to Sponsor Final Four Theatre Broadcasts in 3-DKarbonn Mobiles signs #sponsorship deal with #IPLChrysler Signs Up For Fashion MiamiNew Era Signs Four Year Sponsorship for Newly Formed Pinstripe BowlNFL, Verizon Launch NFL Mobile

Trends

#UEFA Partners Praise Champions League Refinements

Tactics

What's Behind U.S. Census Sponsorships?Chevy Maximizes #SXSW #sponsorship with social media mash-upP&G extends 'Thank You, Mom' #sponsorship campaign to include Paralympics