Deals

Aaron's to sponsor Waltrip in Cup Series at 'DegaFLW Partners with Wolverine BootsCost was Big Issue in Sprint's Decision Not To Renew NFLThe NHL & Hershey Canada sign exclusive 3 year partnership in Canada

Trends

Economic times forcing #NASCAR teams to seek new sponsors, categoriesBarcelona candidate considering selling shirt #sponsorship for first time in club's 111-year historyCone: Halo Effect Works Both WaysShrinking #sponsorship dollars put end to #NASCAR 's youth movementIditarod struggles for sponsorship

Tactics

Sharp Exec: "Since we stepped away from Manchester United #sponsorship the awareness of Sharp has fallen."Visa Extends FIFA-Themed Marketing Campaign to Global Audience