Heineken USA today announced an agreement with Taxi Magic to help consumers easily book and pay for taxis. In the agreement, Heineken USA and its portfolio of brands become the exclusive alcohol beverage sponsor of the Taxi Magic online and mobile application.

Taxi Magic, an application developed by RideCharge, says it is the first nationwide free taxi booking service to be directly integrated with taxi dispatch systems. Through the app, consumers can book as well as track the arrival of their ride home.

"We're excited to join with Heineken USA and support their responsibility efforts," said Tim Csontos, vice president of business development, Taxi Magic. "Through Heineken USA's sponsorship and brand experiences, we'll have the ability to raise further awareness of our cutting e...