$20K sponsorship for sustainability ideas
Convenience culture has spawned a consumption nightmare. In fact, according to betacup, 58 billion paper cups are consumed in America every single year creating 60% of the worlds total cup wastage. Most subsequently find their way to a landfill.
Enter betacup, a design competition that is looking to crowdsource the next great ideas for the most sustainable "to-go cup." Starbucks will provide $20,000 in cash prizes, with a $10,000 cash prize going to the winner. Other sponsors of betacup include design magazine, Core77, creative marketplace called Jovoto.com and Publicis division, Denuo.
"Given the complexity of the disposable cup waste issue, we need a broad range of stakeholders to become involved in finding solutions. In addition to working with local municipal governments, ma...
Perhaps we should be looking at including a "tax" on disposable products purchased from coffee chains, a tax that is set aside to pay for the proper sorting and recycling of the cups used? In essence this would mean that customers are paying to recycle their own paper waste, but the cost would be insignificant on a per-customer basis.
Robert Daniel
Paper" target="_blank">http://www.eventsupplies.co.uk/product_listing,7,0,Hot_Drink_Paper_Cups.html">Paper Cups
The betacup contest is now open! Event Supplies, submit your idea to the community for a shot at the prize money - see http://www.thebetacup.com for signup details. For others, even if you don't have an idea, you can be part of the project by rating and discussing concepts submitted by others.
Justin @thebetacup