$20K sponsorship for sustainability ideas
Convenience culture has spawned a consumption nightmare. In fact, according to betacup, 58 billion paper cups are consumed in America every single year creating 60% of the worlds total cup wastage. Most subsequently find their way to a landfill.
Enter betacup, a design competition that is looking to crowdsource the next great ideas for the most sustainable "to-go cup." Starbucks will provide $20,000 in cash prizes, with a $10,000 cash prize going to the winner. Other sponsors of betacup include design magazine, Core77, creative marketplace called Jovoto.com and Publicis division, Denuo.
"Given the complexity of the disposable cup waste issue, we need a broad range of stakeholders to become involved in finding solutions. In addition to working with local municipal governments, ma...