PNC, Subaru & others activate at the Philadelphia Flower Show

After a couple blizzards, trudging around in snow, pretty at first, gets tiresome. The recent Philadelphia International Flower Show reminded me that spring indeed will arrive.

Another reason I attended the show was to check out the sponsorship activation. The Flower Show is one of the best sponsorship developers in Philadelphia, and I always appreciate the obvious guidance and hard work of their staff.

PNC gets a round of applause from me for their dedication to Philadelphia's arts & cultural scene. The financial institution whole-heartedly supports important arts organizations and invests philanthropic dollars to nurture the passions of future arts and culture lovers. At the Flower Show, they benefitted from a strong association through their presenting status and did a good...