Italian football club, Juventus, has come up with a new way to extend the exposure of its jersey sponsors and enhance sponsorship revenue. While most clubs play both home and away games with the same jersey sponsor, Juventus has announced plans to sell two different partners the right to brand, respectively, the home black & white and the second shirt for away games. As a result, both Betclick and the to be named "away" partner will have visibility both in national and international competitions.

Sports betting operator, Betclick, is the first partner the team has secured and will have the right to brand Juventus first jersey (black&white) in all national and international competitions. The second partner is still to be named.

Aside from splitting jersey sponsorship rights, the d...