The NHL has announced that BlackBerry will be the exclusive sponsor of the league's online All-Access Pre Game Show, starting this Wednesday.

The Blackberry All-Access Pre Game Show, a playoff game-day web show will air every day through the Stanley Cup Final on which a playoff game is played.

Deb Placey will host the show from the NHL Powered by Reebok Store in New York. Remote reports from writers and broadcasters at team practices, insider features, interviews with special guests and a break-down of all the need-to-know game day facts and figures will all be featured on the show, which BlackBerry hopes will raise the consumer profile of BlackBerry Messenger.

MediaWeek quotes Larry Gelfand, svp, NHL digital ad sales, on the deal:

“The idea is to demystify Messenger and...