Siemens is doing its part to get the word out about today's 40th anniversary of Earth Day (and their official sponsorship of it) with two high profile experiences in New York and DC.

With support from two Interpublic agencies (experiential agency, Jack Morton, and sports marketing giant, Octagon), the German electronics conglomerate is showcasing Siemens' sustainable innovations and technologies in conjunction with its sponsorship of Earth Day.

“Even though Siemens has seen much momentum and growth in sustainability in the marketplace, there still needs to be broader public acceptance and accountability,” said Eric Spiegel, CEO of Siemens Corporation. “We see this partnership with Earth Day Network as a perfect opportunity to remind the general public how just making simple chan...