Barclaycard, the credit card and loan provider of Barclays plc, has acquired the naming and promotional rights to London's Wembley Arena.

The five-year deal will rename the venue "Wembley Arena, a Barclaycard Unwind Venue." Over 10.4 million Barclaycard customers will receive exclusive information about forthcoming acts and preferential access to Wembley Arena tickets, which will be fulfilled as part of the Barclaycard Unwind customer promotion. In addition, contactless payment technology will be installed throughout Wembley Stadium. According to the company, one in five credit cards issued in the UK is a Barclaycard.

Since its 2007 renovation, Wembley Arena has hosted artists such as Madonna, Oasis, Bruce Springsteen, Westlife, Status Quo, Taylor Swift, Arctic Monkeys and Kais...