Vodafone Makes a Clear Sponsorship Statement

With all of the advertising and sponsorship clutter in the sports and entertainment space, when was the last time your brand directly explained to consumers how you are effectively leveraging your partnerships to benefit the fans and the sport?

The video below, detailing Vodafone's supporting partnership of the Vodafone Warriors rugby team, is a tremendous, "must watch" piece for anyone working in sports business.

The video effectively:

Explains the brand's partnership positioning in support of the Vodafone Warriors, a New Zealand rugby club (and details the duration of the partnership)
Recognizes the passion and affinity of the Vodafone Warriors' fan base
Demonstrates their commitment to enhancing the fan experience for Warriors' supprters
Describes the impact the partnersh...