Nike Takes You Inside Their 2010 OOH World Cup Execution

At the World Cup in South Africa, Nike recently released a really cool viral piece that demonstrates how they wrapped the side of the Southern Life building in Johannesburg with an inspiring campaign.

Check out the viral piece below... It does a terrific job providing an inside look at their behind-the-scenes execution!

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that ...