Discover will be the official credit card of all of Six Flags Entertainment's U.S. theme, water and animal parks. The multi-million dollar exclusive partnership agreement spans 11 markets, includes multi-platform branding through in-park and online media, and provides Discover cardmembers with exclusive savings and experiences.

"Many of our cardmembers are already big fans of theme parks, so this partnership with Six Flags, the world's largest regional theme park company, is a terrific benefit," said Julie Loeger, senior vice president of brand and product management at Discover. "Plus, delivering value is part of Discover's DNA, and that's exactly what cardmembers will find through the rewards and benefits in this program."

The activation will be centered around a rewards program...