Marriott International will be the official hotel sponsor of USA Swimming, the national governing body of swimming in the United States. As part of the sponsorship announced today, Marriott will provide USA Swimming's 300,000 members with special member benefits, and USA Swimming will make Marriott brands its preferred hotels for all events.

The brand hopes that the sponsorship will lead to increase weekend bookings when occupancy is typically lower while growing market share by attracting traveling swim teams and their families. Marriott expects this relationship will also increase the likelihood that these families will choose Marriott hotels for their personal vacations and weekend getaways.

"Sponsoring a sports organization like USA Swimming is a fantastic opportunity for Ma...