Today's top sponsorship stories

Deals

iBN Sports Becomes New Title Sponsor of Las Vegas Invitational and Las Vegas ClassicBoston ad agency, Mullen, advertises itself via field boards at Fenway #soccer gameCasio teams up with Red Bull Racing to widen watch appealAP Sources: IOC set to name P&G as global sponsorLG agree multi-year #sponsorship deal with Red Bull #F1 team

Trends & Tidbits

FIFA partners thrive according to post-World Cup research

Activations

Mobilizing Brands - Benchmarking the Tour de France