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BMW, USOC make 6-year sponsorship deal official Blog_lock

 by AP; Rachel Cohen  |  26 Jul 2010 at 04:43 PM  |  0 Comments

A German automaker sponsoring American athletes? BMW and U.S. Olympic Committee officials see nothing contradictory about that in this global economy.

The two organizations made their six-year deal official Monday at a news conference at a BMW dealership in Manhattan. A person familiar with the contract told The Associated Press in May that it's worth about $24 million.

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