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Links 07/26/10

27 Jul 2010 at 08:13 AM | 0 Comments

Today's top sponsorship stories

Deals

Yokohama signs marketing deal with CowboysBMW, USOC make 6-year #sponsorship deal officialAnheuser-Busch inks deal with Madison Square GardenU of Tx, Champion Energy Create Affinity Energy Option for Alumni, Fans -- "Texas Longhorns Energy" Barclays Center adds London-based, Willis Group, as latest sponsorAmerican Express Sponsors Live Concert Series on VevoContinental is expanding its football #sponsorship with a new FC Bayern Munich deal making it the "official tire"AVEDA signs as presenting sponsor of ECO Fashion Week VancouverMichael Jordan scoring deals for Bobcats, signs 2k Sports sponsorship

Trends & Tidbits

Sole focus on #sponsorship misses the larger marketing pictureIs measurement up to sponsors or properties? Answer: YesA Look at CAA SportsSponsorship...

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