Today's top sponsorship stories
Deals
Travelodge renews #sponsorship of Britain's Bottled Beer AwardsEverBank buying naming rights to Jacksonville #Jaguars stadium in 5 yr #sponsorshipJuice retailer sponsors blood donation in Canada
Trends & Tidbits
How NOT To Solicit SponsorshipThe Pac-10 has traditionally been at a disadvantage when negotiating #sponsorship. New plan aims to change that.U.S. companies paying majority of Olympic freight again
Activations & ROI
Public unable to recall World Cup sponsors
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