IOC deal will cover next 5 Olympic Games

Procter & Gamble, as expected, today announced a TOP partnership with the International Olympic Committee for the next five Olympic Games, starting with London 2012 and running through the 2020 Games.

Some of the P&G brands that will be participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.

The company also reaffirmed its continuing support of the U.S. Olympic Committee (USOC) and announced an additional $50,000 donation to help cover training and expenses for elite U.S. athletes. The company maintains that the new global Olympic partnership only adds to its support of the USOC, a deal which began before the Vancouver 2010 Olympic Winter Games, and will run through 2020.

"We are thrilled to continue our commitment to the global ...