Today's top sponsorship stories

Deals

Cadillac returns to Jazz @ Lincoln Center with $38K CoupeASICS to be Broadcast Sponsor of European Athletics Championships in BarcelonaP&G Adds Global Olympic #Sponsorship; Reaffirms USOC CommitmentIMG to Acquire ISP Sports

Trends & Tidbits

NFL relaxes Las Vegas ad ban, with restrictions2012 reasons why your brand should be sponsoringESPN, Comcast May Battle For P&G Olympic Dollars

Activations & ROI

Ambush marketers are becoming more agile: Unilever's last-minute surprise foxes P&G shampoo launch