Today's top sponsorship stories
Deals
Cadillac returns to Jazz @ Lincoln Center with $38K Coupe
ASICS to be Broadcast Sponsor of European Athletics Championships in Barcelona
P&G Adds Global Olympic #Sponsorship; Reaffirms USOC Commitment
Trends & Tidbits
NFL relaxes Las Vegas ad ban, with restrictions
2012 reasons why your brand should be sponsoring
ESPN, Comcast May Battle For P&G Olympic Dollars
Activations & ROI
Ambush marketers are becoming more agile: Unilever's last-minute surprise foxes P&G shampoo launch
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