Sponsorship is juice chain's first with a major pro sports league

The WNBA and Jamba Juice have entered into multiyear relationship that will highlight both companies’ commitment to promoting fitness and healthy nutrition. The partnership is the national juice retailer's first with a professional sports league.

This alliance will kick-off at Jamba Juice in Santa Monica Boulevard next week, where top WNBA athletes will be onsite to discuss healthy eating and exercise. For the remainder of this season, several fan promotions, along with WNBA player appearances, will take place in select Jamba Juice retail locations in WNBA markets. As part of the alliance, WNBA FIT will feature exclusive content including nutrition and exercise tips for fans.

“Jamba Juice shares the WNBA’s commitment to promoting an active lifestyle that helps Americans of all a...