adidas and Major League Soccer today announced an extension to their strategic partnership agreement. The new 8-year partnership, which Sports Business Journal reports is worth $200M, extends adidas' position as the official athletic sponsor and product supplier for the MLS through 2018.
The new partnership will have a heavy focus on youth development and programming.
"The United States is a breeding ground for athletic talent and we need to ensure our homegrown athletes have viable opportunities to play soccer at the highest level," said Patrik Nilsson, president, adidas America. "We need to accelerate the model for soccer development in North America to attract and keep elite talent engaged and excited about professional opportunities in the sport. We share a long-term vision ...
