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Dunkin' Donuts has renewed its sponsorship agreement with the Boston Celtics in a three-year extension, which will run through the 2012-13 NBA season.
As part of the extension, Dunkin' Donuts will retain its designation as an official team sponsor and continue to have rights to use Boston Celtics team marks and logos in external and internal marketing and advertising campaigns.
"We are thrilled to extend the Boston Celtics partnership with Dunkin' Donuts, a long-term sponsor of our team and an extremely active member of our community," said Rich Gotham, Boston Celtics president. "We look forward to continuing to grow two great New England brands together while having a positive and lasting impact on the communities we serve."
Dunkin' Donuts will activate the sponsorship th...