Have you ever sat down and thought about how you generate new sales leads? Here are a few of my personal experiences, as a sports team executive, that can be tailored to any rep in the sales business...
Invest in your local city newspaper. Browse through articles and advertisements. Great way to pull up new businesses and learn of the top contacts for that company! Every paper will also have a business section or at the very least, dedicate one day each week to discuss the hot business topics in your local market area. You’ll learn who the movers and shakers are, those that received job promotions and the new executives coming to the city. Some communities will actually publish a local Business Journal, which doubles your opportunity to find new leads!
Check your local newspaper...
