I have always found impressive individuals selling sponsorship. Be it my earliest days screening sponsorship solicitations for Powerbar, AT&T Wireless, and Dockers at FCB Sports, to the first time I pitched Sponsorwise to the IFEA, to just last week talking with an NBA account executive and a leader of a relatively under the radar property, the level of knowledge I find usually impresses me.
Sure there are a certain percentage of people selling sponsorship in a way that has turned off brand marketers so much that they sometimes will pay tens of thousands of dollars per year on software and/or agencies to avoid talking to them. The reality is however, there are many smart people with good ideas and value to offer that never get a hearing. Brand marketers miss out on them all the t...
