Sign Up

SponsorPitch Exclusive Offer!

We're glad that you're interested in seeing what the SponsorPitch community has to offer. Sign up now and get immediate access to our content!

Sign-up using the form below

First Name:
Last Name:
Job Title:
*By clicking Join Now you are indicating that you have read, understand and agree to SponsorPitch's User Agreement and Privacy Policy.
⇠ Share this page and earn SPoints.
Sign In
Sign Up
This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account here to read this article.

The Nine Things Sponsors Care About Most Blog_lock

 by Kris Mathis  |  14 Jun 2011 at 09:44 AM  |  0 Comments

Survey of sponsorship decision makers leads to 9 evaluation categories, new tool

A survey of 300 sponsorship decision makers, by Dallas-based Omicom agency, The Marketing Arm, is the foundation for a new product called the Sports Property Index which aims to help brands more objectively evaluate sports properties across nine different attributes that were deemed most important. The data used to evaluate properties across these attributes was initially seeded into the database by evaluations of each property with US or Canadian consumers. Updates to the data will be made from similarly structured quarterly surveys with consumers.

The nine categories measured are awareness, avidity, appeal, breakthrough, endorsement, excitement, influence, trendsetter and trust.

"Historically, our industry has relied heavily on speculation and assumptions when making sponsor...

This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account to read the full article and many others like it.
Leave a comment to this post and earn 2 SPoints instantly!

Post With Your SponsorPitch Account

SponsorPitch Network Activity

You must be a Professional member to access this page.
Benefits of Professional Membership:
• Sound smart: extensively research brand sponsorship activity.
• Act quick: discover qualified prospects, rule out those that aren't a fit.
• Customize with 1 million+ different sponsor search permutations.
• Analyze spending patterns by deal genre, locations activated and more.
• Learn from members who have previous work experience with a brand.
• Validate your standing in the industry, then access decision makers.
• Access new career opportunities with SponsorPitch's jobs board.
I work for an entertainment and experiential marketing agency and I have found this website incredibly useful. Please keep up the great work!
Christian Banach
Business Development

"Properties need more sharing channels such as Partnership Activation and SponsorPitch."
Mark Gallo
Field Media -Manager Northwest