Having mobile carrier as presenting sponsor doesn't hurt either.
Social game-maker, Zynga, has been on a partnership tear as it continues to cozy up to the music and entertainment industry with in-game promotional partnerships. This time it's latin music star, Enrique Iglesias. Zynga will launch a partnership coinciding with the artist’s Euphoria Tour, starting in October in which CityVille's nearly 70 million players will be able to interact with Enrique’s avatar, get rewards that showcase Enrique’s lifestyle and hobbies, and build a virtual Euphoria Arena in their city to unlock a preview of Enrique’s upcoming music video, "I Like How it Feels." This is the first time players can interact with an artist in CityVille as part of their core game-play.
"I love finding new and cool ways to connect with my fans," said Enrique Iglesias....