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Scenario Planning Meets Sponsorships Blog_lock

 by Steven Koss  |  04 Aug 2009 at 12:54 PM  |  52 Comments

We all know that events and sponsorships have positive effects on communities and move the needle for sponsoring brands. However, especially in these whitewater economic times, is your entertainment or sport property able to communicate this principle to its existing and prospective sponsors? Has your organization contemplated this question multiple times already, but run out of fresh strategic approaches for generating ideas to make it happen?
One approach that might help is scenario planning.

The beauty of this approach lies within its simplicity; the technique is highly flexible, has a short learning curve, and won’t waste a bunch of time either in the practicing or doing. Instead, it simply builds on the usefulness of the anticipation and imagination that scenario-planning exe...


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