Sign Up

SponsorPitch Exclusive Offer!

We're glad that you're interested in seeing what the SponsorPitch community has to offer. Sign up now and get immediate access to our content!

Sign-up using the form below

First Name:
Last Name:
Job Title:
*By clicking Join Now you are indicating that you have read, understand and agree to SponsorPitch's User Agreement and Privacy Policy.
⇠ Share this page and earn SPoints.
Sign In
Sign Up

Bankrolled: NYC's Bike Share Program Gets $41M Financial Services Sponsor

07 May 2012 at 11:53 AM  |  0 Comments


10,000 blue bikes will soon be available throughout New York City, as part of this summer's launch of NYC Bike Share, which we profiled here last September. Why blue? Because Citi is reportedly paying $41 million to sponsor the program. MasterCard will also chip in $6.5 million to be Citi Bike's payment sponsor, adding “PayPass Tap & Go” to the bike share stations. Banks and bikes of course are nothing new. Last year, Barclays committed $41 million to London's bike sharing system, which has since been dubbed "Boris Bikes" after mayor Boris Johnson.

Learn more at Citi Bike's newly launched website.



SponsorPitch Network Activity

You must be a Professional member to access this page.
Benefits of Professional Membership:
• Sound smart: extensively research brand sponsorship activity.
• Act quick: discover qualified prospects, rule out those that aren't a fit.
• Customize with 1 million+ different sponsor search permutations.
• Analyze spending patterns by deal genre, locations activated and more.
• Learn from members who have previous work experience with a brand.
• Validate your standing in the industry, then access decision makers.
• Access new career opportunities with SponsorPitch's jobs board.
"Absolutely love the SponsorPitch platform. Lots of good information I have seen and shared with our different agency teams."
david ehrlich
Manager, Business Leadership

"Sponsorpitch is a valuable tool for the Northwoods League as we look to add more league wide partners. I check the site throughout the day to find the most up to the minute sponsorship information via the tips and news feature."
Matt Bomberg