.. and one that's getting it right.
CNBC sports business reporter Darren Rovell explains in the video below from BevNetLive why Red Bull's marketing strategy stands out in a crowded category. According to Rovell, most beverage makers are getting it all wrong.
Hat tip: Mike Mahoney
2012 BevNET Live NYC Darren Rovell from BevNET.com on Vimeo.
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