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Luxury Transport Startup Sponsors Rides For IM Teams To/From Games Blog_lock

20 Jun 2012 at 09:09 AM  |  0 Comments

Screen_shot_2012-06-20_at_9 #startups

If you live in San Francisco Bay Area, New York City, Los Angeles, Seattle, Chicago, Boston, Washington, D.C., Vancouver, Toronto, Paris or Philadelphia, you've likely heard of the uber hot on-demand car service start-up, Uber.com. Despite having raised nearly $45 million in venture funding, the company is still a scrappy start-up when it comes to marketing. This summer, Uber in Chicago is running a grassroots sponsorship program that provides rides to and from intramural sports league games for 50 lucky IM sports teams. It's another example of a broader trend of startups turning to sponsorship to broaden awareness and appeal beyond early technology adopters.

Check out the details below...

"Summer is here, bringing on Chicago’s summer pastime: intramural sports leagues!

In an...


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