Appearing with a Pepsi at a press conference has reportedly cost Brazilian soccer star, Ronaldinho, a £500,000 a year endorsement from rival, Coca-Cola. Coca-Cola's deal with the soccer legend was signed just last November and was due to continue through 2014. "The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," a Coca-Cola marketing executive was quoted. "The sponsorship had become embarrassing."
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