Gaming bellwether and major sports and entertainment marketer, Electronic Arts, reported 2nd quarter results last night. The Redwoods-Ca. company lost $120 million on $491 million in revenue, which was slightly down from $524 million a year ago. Here's what some of the EA numbers tell us about the rapidly shifting gaming industry.
Moving to freemium: EA said this fall it would offer a new free-to-play option for its popular MMOG title, “Star Wars: The Old Republic." Players will get access to eight Star Wars character story lines up to the 50th level of the game. A more-premium version of the game will cost $14.99 a month.
Virtual credits and benefits: Greater emphasis is being placed on creating revenue from micro-transactions, rather than subscription. Similar to Zynga games, u...