#strategy
Clear Channel's entry in the fiercely competitive digital radio platform wars is growing faster than you might expect. iHeartRadio recently registered 10 million users in eight months of service, a feat company executives say is "faster than any other internet service." While well-known competitors like Pandora, SiriusXM and Spotify are focused almost exclusively on their digital efforts, Clear Channel, which has deep roots in the live music business from its days owning Live Nation, is using events like the iHeartRadio Music Festival to promote its digital offering to consumers, drive new revenue and provide value to the company's key partners.
This September, the second annual iHeartRadio Music Festival in Las Vegas is being sponsored by national brands like Amazon Kindle Fire, Dis...
