The World's Largest Manufacturer of Musical Instruments Just Launched Its Own Record Label

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After negotiating endorsement with thousands of artists, Yamaha will soon find itself on both sides of the negotiating table. The world's largest musical instrument manufacturing company has launched a boutique, one-stop-shop record label to support rising and established artists, complete with a full-service recording and video production studio in Franklin, Tennessee. The new division will work with artists to record, produce, brand, publish, license, market, publicize and sell original audio and video content.

"For nearly five decades, Yamaha has been the world leader in artist endorsements. It was a natural progression to take the next step and provide what our artists needed at a critical time in music history," said Chris Gero, Founder of Yamaha Entertainment Group of Ameri...