Sponsorpitch_preview
Sign Up

SponsorPitch Exclusive Offer!

We're glad that you're interested in seeing what the SponsorPitch community has to offer. Sign up now and get immediate access to our content!

Sign-up using the form below

First Name:
Last Name:
Email:
Password:
Company:
Job Title:
Joinnow
*By clicking Join Now you are indicating that you have read, understand and agree to SponsorPitch's User Agreement and Privacy Policy.
true
⇠ Share this page and earn SPoints.
Sign In
|
Sign Up
This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account here to read this article.
The
Logo_home
Blog

Obama Campaign Ads Coming To Madden NFL 13 Blog_lock

17 Sep 2012 at 08:32 AM  |  0 Comments

Images-19 #deals

Looking for an escape from presidential politics? Don't look to gaming. Once a safe-haven, it seems even Madden 13 is now a medium for political promotion.

Taking advantage of the enhanced ad targeting capabilities that connected gaming consoles now provide, President Obama's re-election campaign is again tapping into in-game ads already appearing in a variety of EA titles including Madden 13. The ads started running over the weekend in key battleground states.

"It was made clear in the last election that reaching consumers through video games makes a significant impact, so it's no surprise to see this tactic used once again in such a competitive election," Dave Madden, EA's senior vice president of global media solutions told AdWeek. "Video games actively and emotionally engag...


This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account to read the full article and many others like it.

Comments

SponsorPitch Network Activity

You must be a Professional member to access this page.
Benefits of Professional Membership:
• Sound smart: extensively research brand sponsorship activity.
• Act quick: discover qualified prospects, rule out those that aren't a fit.
• Customize with 1 million+ different sponsor search permutations.
• Analyze spending patterns by deal genre, locations activated and more.
• Learn from members who have previous work experience with a brand.
• Validate your standing in the industry, then access decision makers.
• Access new career opportunities with SponsorPitch's jobs board.
Eric
"Love this site.. knowing exactly who to contact saves me a ton of time."
Eric LaMontagne
Tournament Director/Outreach Director

Missing
"SponsorPitch provides a great way for the NBA to recruit the next wave of talented sponsorship sales professionals for our teams."
Wendy Morris
Vice President, NBA / WNBA Team Sponsorship Development