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Activation Tactic of the Week: Belle Tire Hits a Home Run

by Brian Gainor | 21 Aug 2009 at 10:17 AM | 0 Comments

Are you looking for new ways to reward fans based on team performance? Are you looking for ways to make your tunnel signage interactive?

During the 2009 MLB season, Belle Tire and the Detroit Tigers teamed up to create a "Belle Tire Blast Contest" that ties an interactive promotion*to the corporate partner's tunnel signage at Comerica Park. Each time a Detroit Tiger hits a home run into the Belle Tire Blast Zone (the tunnel signage located in right field), one (1) lucky fan's name whose name is drawn that night can win an exclusive prize package.

For a chance to win, fans can either enter the drawing at online or at any Belle Tire location.The exclusiveprize package, valued at $750, includes:

A family four (4) pack of tickets to a future Detroit Tigers Game
A set of four (4) G...

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