There are a number of ways to craft a perfect sponsorship proposal but in every successful proposal, the following points are consistent:

The Cover Letter

I put a lot of emphasis on the Cover Letter for two reasons:

1. No matter how you cut it, a sponsorship sale must have value but it is still a “relationship sell.” The Cover Letter allows the presenting organization the opportunity to put the value of the relationship in writing, at which time you are able to spell out the ways the sponsorship will be mutually beneficial to both parties.

2. The Cover Letter on your association’s letterhead portrays the class and legitimacy of your organization and most assuredly will be copied and shown to others who are in the decision-making circle. It also sets the tone of the presentat...