At some point you have to put a price to the proposal. Pricing is so subjective and relative to the specific market. Furthermore, many organizations struggle with sponsorship pricing because many traditional pricing methods simply don’t apply in the non-profit, collegiate and/or high school athletic world. Bluntly speaking, pricing is more art than science.
Accordingly, my experience tells me that most non-profit and athletic corporate sponsorship proposals are underpriced. There are a number of reasons for this, but the most common culprit is that most organizations set their sponsorship prices based on the amount needed to cover their costs and NOT on how much they need to make or net.

Here are a couple tips to effectively price your sponsorship:

Look to your neighbor-People g...