Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. But she’s thrilled they did.

Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. “Advocacy work is one area,” said Renata, “and volunteer programs that help repair and beautify the parklands around the Charles River.”

For an organization with an annual budget of $450,000, Renata said the Absolut gift can be described as nothing less than “huge.”

But there’s more.

Absolut Vodka created a free-standing Wall of Pride to celebrate the launch of the new flavor. The city’s most belo...