Several readers of my quarterly e-newsletter, called BowerPower Papers, submitted questions that they were wondering about during this challenging economic year, as I wrote my guidebook, How to Jump-start Your Sponsorship Strategy in Tough Times. The book answers these questions – and more – and I'm sharing the answers here (sometimes with more detail) in case they clear up something you're wondering about, too.
Q: On sponsor recruitment, are there specific tips for finding and getting involved in the right industry groups or finding other networking opportunities? From Pam Weisz, Director of Corporate Sponsorship, Pro Bono Net, Inc.

A: First, you have to be clear which industries you’re targeting and how those industries work. Always research thoroughly.

Then, you want to be wh...