Are you looking for new ways to leverage athlete endorsers? Are you looking to create a captivating promotional campaign targeted at young adults?

Powerade has teamed up with Carolina Panthers WR Steve Smith to create an offer for high school football players to win the chance to have Smith coach their football team for a day. The promotional site - http://powerade-coachfortheday.com - was built in support of Powerade's Mountain Berry Blast flavor (with ION4) and features the unique promotion, training tips, and supporting videos.

Participants can enter to win by simply logging onto the site and submitting an entry form that includes an essay of 89 words or less describing how one's high school football team would benefit from having Steve Smith be coach for a day (symbolic of S...