Sponsorpitch_preview
Sign Up

SponsorPitch Exclusive Offer!

We're glad that you're interested in seeing what the SponsorPitch community has to offer. Sign up now and get immediate access to our content!

Sign-up using the form below

First Name:
Last Name:
Email:
Password:
Company:
Job Title:
Joinnow
*By clicking Join Now you are indicating that you have read, understand and agree to SponsorPitch's User Agreement and Privacy Policy.
true
⇠ Share this page and earn SPoints.
Sign In
|
Sign Up
This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account here to read this article.
The
Logo_home
Blog

Did Blackberry's U2 Deal Expand Appeal? Blog_lock

25 Sep 2009 at 11:51 AM  |  0 Comments

Notes from RIM 2Q Conference Call

Shares of Research in Motion sunk 15% today after Blackberry's parent company forecasted weaker than expected third-quarter sales projections and indicated it may cut prices on some products.

Heading into the Q3 Blackberry will continue to invest in integrated marketing campaigns, in an effort to expand product appeal and go toe-to-toe with the likes of Palm and Apple for mainstream marketshare.

RIM Co-Chief Executive Officer, Philanthropist and prospective NHL owner, Jim Balisle offered this:

Over the summer, RIM continued to build the value of the BlackBerry brand by launching a multi-tiered co-marketing campaign with the band U2. The campaign included a new television ad and digital marketing push promoting the new U2 mobile album and gave RIM the exclusive marketing rights ...


This article is limited to registered SponsorPitch members. Sign-up for your free SponsorPitch account to read the full article and many others like it.

Comments

SponsorPitch Network Activity

You must be a Professional member to access this page.
Benefits of Professional Membership:
• Sound smart: extensively research brand sponsorship activity.
• Act quick: discover qualified prospects, rule out those that aren't a fit.
• Customize with 1 million+ different sponsor search permutations.
• Analyze spending patterns by deal genre, locations activated and more.
• Learn from members who have previous work experience with a brand.
• Validate your standing in the industry, then access decision makers.
• Access new career opportunities with SponsorPitch's jobs board.
Missing
"Let me say that I use this site on a daily basis and it’s great to see how it has evolved over the past year and a half. It is SUCH a useful tool for me!"
Uzma Rawn
Senior Director, Corporate Partnerships

Bds_twitter2_357x640_-_copy_2_


"Into #sportsbiz and #sponsorship? Then @SponsorPitch is a must follow."

Blain Skinner
Executive Director, Corporate Sponsorships